Virgin Blue Airline Company

Competition within the airline industry has become a major factor that calls for the enhancement of better marketing management practices, higher customer value in service delivery and increased levels of productivity for profitability.Advertising We will write a custom essay sample on Virgin Blue Airline Company specifically for you for only $16.05 $11/page Learn More According to Leeflang, (2011, p. 80), the fast changing systems of consumerism that dictate the need for greater value in service provision has driven businesses in the airline industry to build a culture of providing superior services. It is against this consideration that this paper explores the marketing analysis of Virgin Blue airline as a major competitor in the Australian airline industry and its marketing as well as provision of catering services. A brief background of the airline company Virgin blue airline was established in the year 2000 from the Virgin Express airline to offer l ow cost flights between the major cities in Australia (Lucio Giuliano 2010, p. 139). The company is based in Brisbane and is the Australia’s second largest airline by fleet. Analysts cite its establishment and immediate success to be anchored in its marketing and provision of quality services. Due to effective management of marketing practices and provision of station quality management and catering services, Virgin Blue airline has assimilated vast growth to become the current global player in the airline industry. According to Johnson, Whittington and Scholes (2011, p. 100), Virgin Airline’s strategic goals are derivatives of the operations of Southwest airline of the United States which had seen tremendous growth following its enhancement of marketing activities. The goal of marketing its flight services like catering has perhaps been the major cause of its recent growth and ability to counter intensive competition in the Australian airline market (Lucio and Giulia no 2010, p. 139).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The practice carried out by Virgin Blue Airlines reflects what is posited by Johnson, Whittington and Scholes (2011, p. 100) that the ability of a business’ marketing strategy to succeed in generating the highest possible returns should always be anchored on the drive to generate the highest possible customer value. Nature of the selected service Virgin airlines runs airline and ground handing catering services in all its destinations. Its subsidiary services include Virgin Food Indistries, Country Foods Ltd, Aerolog Express, Virgin Catering services and virgin Airport Services in nearly 36 airports. The flight catering department of Virgin Blue offers support and catering services to its customers for all its airlines flying in and out of Australia. It has two catering facilities which are technologically advanced and through which it produces everyday over 120,000 meals (Lucio Giuliano 2010, p. 139). The airline catering service has been able to garner considerable praise, a factor that many analysts credit to its management practice that recruits chefs having bespoke experiences (Parker Russell 2004, p.60). This has enabled it to market itself as the culinary traditions with which its meals are prepared and served do not merely meet the palate demands and tastes of its customers but also compatible with the cultures of their destinations. Macro-environmental analysis In the airline industry, factors such as quality and success in the provision of products or services are always determined indirectly or directly by marketing management practices. According to Hunt and Davis (2008, p. 19), the latter are controlled by both macro and micro-environmental factors. It is imperative to highlight that in Virgin Airlines, the management of its marketing practice involves controlling, coordinating, di recting, organizing and planning of all processes.Advertising We will write a custom essay sample on Virgin Blue Airline Company specifically for you for only $16.05 $11/page Learn More The marketing of its catering services has been very important in providing it with ample and diverse benefits which are vital for business success (Raisinghani Meade 2005, p.115). The environment surrounding the marketing operations of Virgin Airlines is composed of aspects that affect its marketing strategy which are conducted within and outside the company (Parker Russell 2004, p.60). In its marketing operations, the environment has played a vital aspect of changing, generating threats as well as massive opportunities. Virgin Airline’s macro environment is made up of legal, environment, technological, social, economic and political factors. It is worth mentioning that social and legal factors do not significantly impact on its marketing of products as the com pany has a well set up ethical standards and serves a well defined group of customers. Political environment It has been observed that local governments often face tough fiscal times largely attributed to economic downturns, a consideration that compels them to tighten their financial spending. Helfat and Peteraf (2003, p. 1005) point out that this leads to the slowing down of an economy. Besides, the practice has the potential of driving down consumer demand and impacting on the provision of products and services to consumers. This has been the case with Virgin Airline which has had to survive tough political environments due to difficult economic times including the recent recession which has seen it adjust and re-strategize its catering and marketing services. Economic environment Australia has suffered the consequences of unstable equilibriums (Parker Russell 2004, p.60). A shift that has been experienced in the recent past from short run to long run equilibrium has been linked to economic forces determined by slight deviations on price equilibrium.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Keynesian theory indicates that a price decline is induced by excess supply of services, output supply, product or demand. This causes the equilibrium to shift from a market situation especially when the quantity demanded is not equal quantity supplied. Since equilibrium indicates a state of balance, Kroes and Ghosh (2010, p. 140) indicate that lowering of prices of services in an airline industry or any other industry in the global market arena will create a new equilibrium due to the disruption of the existing balance. The success of the marketing practices of Virgin Airlines has been based on low price services not because the quality of catering services are low, but due to the fact that it seeks to adjust to the existing economic environment. Technological environment The ability of any company to articulate management that seeks to incorporate high customer value and effective staff satisfaction is critical in realization of high profitability and sustainability. In order to a chieve this objective, organizations have increasingly turned to information technology management that creates faster and more articulate mechanisms of facilitating the needed interlink between clients and the companies’ managements. The latter has been the case with Virgin Airlines. Micro environmental analysis Understanding the micro-environment of a business calls for developing knowledge on factors such as market selection, consumer characteristics and nature of products and services being offered. Public policy makers and marketers in Virgin Airlines have encountered diverse challenges coming from its micro environment some of which include threat to entry, rivalry between competitors, consumer behaviour and bargaining power. Threat of substitute services One of the major micro-environmental challenges the organization faces in marketing its catering services is the threat of substitutes. Garcia-Morales, Llorens-Montes and Verdu-Jover (2007, p. 550) indicate that in a m arketplace, there are many similar catering services being offered by airline companies. As such, consumers of these products and services are bound to switch or turn to brands that offer similar services. In its marketing practice, Virgin airlines understand that it is not a sole provider of catering services. Even though this has impacted on the sale of its services, it has resorted to production of diverse catering services that meet the needs of consumers at a relatively low cost. This is aimed at attracting consumers who tend to go for substitute services that sell at a cheaper cost. Competition Competition in the airline industry in Australia has been ubiquitous with airlines such as Jetstar, Qantas and Ansett offering stiff competition in provision of services (Parker Russell 2004, p.60). The marketing and sale of similar catering services by the different competitors create rivalry and competition. This has been vital to the Virgin Airlines since it has been able to use it to examine opportunities, weaknesses, strengths and threats, and to generate the best mechanisms in offering unique services. SWOT Analysis Strengths and weaknesses Since its introduction to the Australian airline market, Virgin Airlines has continuously grown to become the second largest airline in Australia domestic market based on its marketing and service provision. The marketing practice accompanied by quality catering services has elevated its brand causing it to be ranked among the largest airlines in the country and to gather necessary customer confidence in both its local and international flights (Parker Russell 2004, p.60). During its establishment, the company sought to provide its customers with high quality services necessary for capturing the ready market locally and internationally (Brett 2005, p. 77). However, it has not been able to fully attain this due to the tough global economic times. Its bid to market its services and reduce the cost of the same has been see n to affect the perceptions consumers have on quality. Opportunities and threats The main opportunity in the company has been depicted from the availability of the ready internal market for its services in Australia. From its establishment, the company enjoyed a ripe market that emerged from the failure of other airlines such as the Onsett airline (Raisinghan Meade 2005, p. 119). It is also worth noting that besides Virgin blue being very dominant in the Australian market; there is a great opportunity to generate better status from its service provision to enhance further growth and development. Arguably, the management presents the company with the best opportunity to assess the market and therefore generate the correct measures and counter measures to address competition. However, its marketing opportunities can be affected by several environmental factors some of which include legal factors, social factors, competition, political factors, and threats of new entrants into the mar ket, substitutes, economic factors and technology. Conclusions From the above discussion, this paper concludes by reiterating that effective articulation of marketing mix in organizations forms the best platform for understanding the market, designing services based on customer’s needs, and exploring newer market niches. Careful application of marketing mix, product, price, promotion and place enabled greater cooperation and response by a company to consumer needs. References Brett, A 2005, ‘Marketing communications: theory and applications’, Australasian Marketing Journal, vol.13 no. 2, pp.77-80. Garcia-Morales, V.J, Llorens-Montes, FJ Verdu-Jover, AJ 2007, ‘Influence of personal mastery on organizational performance through organizational learning and innovation in large firms and SMEs,’ Technovation. Vol.27 no. 9, pp. 547-568. Helfat, C.E. Peteraf, MA 2003, ‘The dynamic resource-based View: capability lifecycles,’ Strategic Manageme nt Journal. Vol. 24 no. 10, pp. 997-1010. Hunt, S.D. Davis, DF 2008, ‘Grounding supply chain management in resource-advantage theory,’ Journal of Supply Chain Management vol. 44 no 1, pp. 10-21. Johnson, G., Whittington, R. Scholes, K 2011, Exploring Strategy: Text Cases (9th ed.) Prentice Hall, Sydney. Kroes, J.R. Ghosh, S 2010, ‘Outsourcing congruence with competitive priorities: impact on supply chain and firm performance,’ Journal of Operations Management, vol. 28 no 2, pp.124-143. Leeflang, P 2011, ‘Paving the way for â€Å"distinguished marketing’, International Journal of Research in Marketing, vol. 28 no 2. pp. 76-88. Lucio, L Giuliano, N 2010, ‘Marketing strategy and marketing performance measurement system: Exploring the relationship,’ European Management Journal, vol. 28 no. 2, pp. 139-152. Parker, D.W. Russell, KA 2004, ‘Outsourcing and inter/Intra supply chain dynamics: strategic management issues,’ Journal of Supply Chain Management, vol. 40 no. 4, pp. 56-68. Raisinghani, M.S Meade, LL 2005, ‘Strategic decisions in supply-chain intelligence using knowledge management: an analytic-network-process framework,’ Journal of Supply Chain Management vol.10 no. 2, pp.114-121. This essay on Virgin Blue Airline Company was written and submitted by user Mia C. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Compare Africa, Latin America and Asean as Potential Investment Destinations of China’s Outward Fdi Essay Example

Compare Africa, Latin America and Asean as Potential Investment Destinations of China’s Outward Fdi Essay Example Compare Africa, Latin America and Asean as Potential Investment Destinations of China’s Outward Fdi Essay Compare Africa, Latin America and Asean as Potential Investment Destinations of China’s Outward Fdi Essay Compare Africa, Latin America and ASEAN as potential investment destinations of China’s outward FDI China has become a capital-surplus economy and its overseas investment has grown apace. Although its outward investment is still small in absolute terms, especially compared to the huge inward flow, Chinas overseas enterprises have been quietly gaining importance as new sources of international capital. They are now globally diversified and involved in a wide variety of sectors, including banking, manufacturing and natural resource exploitation. In the coming years, Chinese outward investment is expected to accelerate. But what is the best destination for China to do the investment? In order to compare Africa, Latin America and ASEAN as potential investment destinations of China’s outward FDI, we should have a clear understanding about the business environment. Environment of Business includes the economic and legal environment, the technological environment, the competitive environment, the social environment, and the global business environment. These five factors can potentially have both a positive and a negative impact on the business. Let’s begin with the first one the economic and legal environment. Financial backers often complain of legal and judicial uncertainties in Africa. This has obviously a dissuasive impact on international investors and weighs heavily on one of Africa’s main structural problems, which is: lack of investment. However, Africa’s subsoil is so rich of commodities that are essential to the world’s economy that Africa can simply not be avoided by foreign investors. The birth of the Organization for the Harmonization of Business Law in Africa (â€Å"OHADA†) was a consequence of the awareness by certain African states mostly former French colonies of the challenge represented by the globalization of markets. While in Latin America it comes to formulating cluster-oriented policies. Clustering seems to enable firms, especially small and medium-sized enterprises (SMEs), to grow and upgrade more easily. SMEs may even become players in world markets if a high degree of interfirm specialization and their proximity to other firms performing complementary functions offset the disadvantages of being small. Clusters often create positive externalities which help managerial and technical learning. Empirical evidence shows that clustering is especially common among traditional small-scale and labor-intensive activities. Upgrading these activities contributes to a more balanced firm size structure and a more labor-intensive growth pattern. These features of clustering have attracted the interest of policymakers in developing countries and development assistance agencies. With Chinas dynamic economic growth, its relations with the Association of Southeast Asian Nations (ASEAN) states have expanded rapidly in recent years, culminating in the conclusion of the landmark China–ASEAN Comprehensive Economic Cooperation Agreement in 2002. Beyond trade and economic activities, China–ASEAN cooperation has broadened to cover the environment, science and technology, non-traditional security areas and related legal issues. Chinas relations with ASEAN have reached a new era where the two sides have established an economic, legal and political framework for their comprehensive cooperation. Then we should concern about the technological environment. It’s known that productivity increases are facilitated by technology innovations, integration of technological innovations with changes in policies, organizations, human capital and infrastructure related to extension, input and output markets and processing services, and coordination of these innovations across different stages. As we all know, in the history, Africa has not got very strong power of science and technology. It has always been a big problem which keeps the economic of Africa from developing. At least, the infrastructure such as transportation, telecommunication, and power is a big limiting factor. In this case, technological environment is not good in Africa for international business. On the other hand, however, this disadvantage also offers much space for international communication. For example, they can receive a lot of technological and financial help and investment. In the past few centuries, many foreigners have brought to the continent their notions of science and technology to harness both the African environment and often also its people. In Latin America, they also have technological gaps. But there have been many changes in these years and they have got new patterns of firm behavior, the new institutional environment and the new policy agenda gradually emerging in the region in the field of Science and Technology as a result of recent trade liberalization and market deregulation efforts. While in this aspect, ASEAN has an absolute advantage. Many countries in ASEAN are not weak in technology. So it is obvious that their technological power provides a better environment for international business, and it will be much more convenient for them to receive introducing investment. Then it comes to the competitive environment. Africa is not developed, but it has its own advantages for development. Resource is the most significant one of them, and it’s also a big reason to cause the competition in international business. The more resources, the more competition. Actually, when talking about resources, things in Latin America are similar to those of Africa. Besides, exploitation in these two regions began late, and countries in these two regions can hardly exploit and develop all by themselves, so they need more investment and many other countries pay attention to them. As a conclusion, it is much more competitive in Africa and Latin America than in ASEAN. It’s time to analyze the issue of social environment. I think different people and different cultures matter most. We can tell it clearly that it’s much easier to invest in ASEAN than in the other two regions. Because China is closer to countries in ASEAN than Africa and Latin America, and our tradition and habits can be similar, so it will be easier to communicate with them and undertake the investment. The last one is the global business environment. The global environment includes war and terrorism, globalization, regional integration. First is the issue of security. ASEAN is the safest region, and there are small local wars and sometimes pirates appear in Africa and Latin America. As to globalization, I think all of these three regions have a good state of it because of the convenient transportation and other aspects. However, ASEAN does better in regional integration, because it covers more than one continent. Comprehensively speaking, I think ASEAN has better global environment. All above is my opinion about Africa, Latin America and ASEAN as potential investment destinations of China’s outward FDI.

Word Choice There, Their and Theyre - Proofeds Writing Tips

Word Choice There, Their and Theyre - Proofeds Writing Tips Word Choice: There, Their and Theyre When writing, its easy to confuse the words there, their and theyre since they sound similar when spoken. Moreover, these words will not always be picked up by your spellchecker if used wrongly, so its easy for errors to creep into your work. How, then, can you make sure youve used them correctly in your work? Read on to find out! There (Location or Position) There is used to indicate the place of something. We can thus use it to refer to something in our immediate vicinity: Not the red car. I mean the green car over there. Or to refer to a place previously mentioned in the conversation: India? No, Ive never been there. It can also be used with the verb are to assert the existence of something: There are several cinemas in New York. Or to ask a question about whether something is present or existing: Is there a burger bar somewhere around here? Their (Possession) Their is a pronoun used to indicate third-person, plural possession. This means that it is used when describing something that belongs to a group of things or people: This is their ball; youd better give it back. You know its winter when the trees lose their leaves. Remember that the word theirs is a pronoun and used in the same way as his or hers. You do not need to add an apostrophe to show possession! Theyre (They Are) The apostrophe in theyre indicates that this is a contraction of they are: Theyre going to win the game. I think theyre coming over tonight. Its worth noting that contractions like theyre are often considered informal, so you should make sure to write they are in academic or professional documents. To check your writing for mistakes like these, why not send it to the professionals at Proofed?

Commercial Law Problem Question Essay Example | Topics and Well Written Essays - 1000 words

Commercial Law Problem Question - Essay Example Sally obtained only 300 bulbs as her supplier could not deliver the full consignment to cover Billy’s order. She has a right to recover damages from her supplier, if she had asked for supply of a particular number of bulbs. Sally had agreed to sell future goods2 to Billy. Sally had made delivery of 300 out of the 400 bulbs that Billy had agreed to buy. Billy was within his rights to reject the entire delivery3. Billy is entitled to damages for non delivery of goods.4 He is also entitled to seek specific performance from Sally.5 When does the Property Pass In Kulkarni v Manor Credit6 the issue was the time when property in the car passed to Kulkarni. The car, subject to a hire-purchase agreement was fitted with license plates after Kulkarni entered into contract with the hire-purchaser. It was held that the car was not in a deliverable stage at that time and hence property in it passed after it came into a deliverable stage. S. 19 and 20 of SOGO provide for the passing of prope rty in goods. As per rule 5 (1) of Section 20, property in future goods by description passes when they are appropriated by the seller with assent of buyer and such assent can be after the appropriation is made. The property in the bulbs passed to Billy when the 400 bulbs were appropriated by Sally for delivery to Billy. Sally’s Legal Position She would have had a right to sue her supplier for the non delivery of specified number of goods. However she had accepted delivery of wrong quantity and she is not entitled to that. Sally has not yet delivered the goods to Clive. She can to withhold the goods from Clive and exercise a right of lien over the goods.7 However, she will not be entitled to sell the goods to Danny, as the property in the bulbs has passed to Clive when she legally or otherwise apportioned the bulbs to Clive and arranged for their delivery. Clive derives an interest in the goods after this. In Re Wait8 the seller went bankrupt after he sold the goods. The buye r claimed an equitable interest to insure that he did not lose both his money and goods to the trustees of seller in bankruptcy. Court of Appeal held that property in the goods had not passed to the buyer as he had only paid for a part of the bulk. In Re Goldcorp Exchange9 the receivers of Goldcorp Exchange argued that the title in the bullion did not pass to the creditors of the company because the goods (bullion) was not ascertained. In the instant case, the goods were ascertained as Clive had seen the bulbs and had agreed with Sally to purchase the same. In the market overt principle, when the goods are openly sold in a shop or a market in Hong Kong, the buyer acquires a good title to the goods, provided he buys them without notice of any defect in title of the seller.10 However, the courts have ruled that the market overt principle can not be applied in all cases. In Au Muk Shun v Choi Chuen Yau11 the issue was sale of 43 tons of pig iron. It was held that 43 tons of pig iron co uld not be considered to be on sale in the retail market. Remedies available to Billy It was duty of Sally to deliver the bulbs to Billy on 18 February as she had agreed to. So Billy is entitled to damages for non delivery of goods. The measure of his damages will be the estimated loss resulting from Sally’s breach of contract. In the instant case, Sally had agreed to sell the bulbs for $48,000. Billy bought the bulbs from Edward at $60,000 when

Questions Essay Example | Topics and Well Written Essays - 500 words - 28

Questions - Essay Example This is especially useful in approach to new products because it involves seizing new opportunities after consideration of the company strengths. An evaluation seeks to check whether the implemented projects were effectively realized as per the original strategic visions. Overall objectives of a company can never be met in solitude. It takes shared resources as well as commitment. Experts from various departments and even outside companies and consultancy groups come together to manage the decisions that are sound to operations of the company. With their diverse backgrounds, they are able to make decisions valuable to a company visions. An organization may seek market leadership through a collection of methods such as low cost products of superior quality and great innovation. However, projects are the most outward methods that the organization can use to measure achievability of the objectives. A company may be efficient internally as well as externally and this can be seen from the way objectives are effectively met. Comprehensive scope analysis is very important planning technique. This is because it specifies the contents of the work as well as the outcomes of the project. Scope analysis helps put in mind the amount of resources required and the level and amount of activities required completing a project. A comprehensive scope analysis takes into account several steps to be put to mind to make sure that the success is guaranteed. At this stage, a conceptual development is put into account to make sure that the best methods of achieving the goals of the project are the ones that are primarily used. Scope analysis also has a scope statement which seeks to put a limit to the development level of the project that is required. With consideration of six important steps, with each step serving a specific purpose, the benefits of scope analysis

Wedding Speech Delivered by the Bride :: Wedding Toasts Roasts Speeches

Wedding Speech Delivered by the Bride I wouldn't want anyone to think that I'm trying to have the last word here but I thought it only appropriate that the bride speaks and those of you who know me well enough will agree that it's usually hard to keep me quite. Well today is no exception, so here we go! I feel privileged to be sharing our day with most of the friends and family who have been important to us during our lives. Many of you have travelled from afar:- South Africa, Botswana and even the UK, and some of you have had 0to take time off work to be here. Thanks to all of you for the efforts and sacrifices you have made to be with us today. Of course there are those who are unable to be with us and there is one person in particular who I would dearly have loved to be here today to see me married and that is my Dad. He's certainly been in our thoughts today,a s he is everyday. I'd like to thank Allan for his earlier compliments and would like to add how wonderful he looks today. Allan and I have been together for about 14 years (as has been mentioned a number of times tonight) and during that time we've been through a lot. But he has many wonderful qualities - charms, brains & beauty are sadly the only ones missing! No seriously, I would like to thank Allan for being the person that he is. He is good company and is funny, affectionate and loving and he's a friend as well as a partner and it means a lot to be is wife after so many years. I would now like to drink my own private toast to him and or future together. To Allan, you know everything about me and love me just the same. Now I don't mean to bore you with repetition but I would like to say a few personal thank you's to some very special people who have contributed enormously to our day:- * Firstly, to the most wonderful mother a child could ever have – not only for all the love, support and guidance over the years but also for everything you've done towards today. Your massive contribution has been priceless and without you we would never have managed and today would not have been possible, never mind so special.

Going to war with Mexico was Justified Essay

Can’t decide if the United States going to war with Mexico was justified or not justified? It can be a struggle to decide. Mexico won its independence from Spain in the nineteenth century. Spain controlled most of Central America. Due to the extremely low population for such territorial extension, Mexico relaxed its immigration policies, as a result, allowing American settlers to help populate the northern territories. Their conditions to settle were self-explanatory. Now what do think? The United States was justified in going to war with Mexico. The United States was justified in going to war with Mexico because, of the Manifest Destiny, Mexico robbed the United States citizens, and the U.S. wanted to extend slavery and land. One reason the Mexican war was justified was because of the Manifest Destiny. (Doc A) When we’re welcoming Mexicans into the Texas territory, they’re keeping the U.S. from expanding. America needs land because of our massive population. Mex ico’s government is so deprived that they can’t keep California. If Mexico can’t afford California, how will they even afford Texas? America will eventually have California, but that’s not enough for our evolution population. This evidence shows the U.S. was justified in going to war because Mexico can’t control the land they already have; America has more population than Mexico, the U.S. should have more land. A second reason the Mexican War was justified was an invasion that Mexico has passed the boundary of the U.S. (Doc B) James Polk, an American Political wrote to the Senate and House of Representatives that was a war message from the President. James informed the Senate & House of Representatives to order an efficient military to take position on the Rio Grande to meet a threatened invasion of Texas by the Mexican forces. Mexican troops were preparing to cross the river. This evidence shows the U.S. was justified in going to war with Mexico because Mexico had killed and injured sixteen Americans, also, Mexico had passed the boundary of the United States , invaded our their territory, and shed American blood upon the American soil. A third reason the Mexican War was justified was an invasion robbery. (Doc D) Charles Sumner, an American political and young state legislator from Massachusetts who later served twenty-four years in the U.S. While citizens from the U.S. moved into Texas to prove that it needs to be a part of the U.S., Mexico robbed them. Mexico and the U.S. both wanted Texas, but instead, the U.S. moved without letting Mexico know; therefore they robbed  the citizens of the United States. This evidence shows the U.S. was justified in going to war with Mexico because they did something so immature, only the Mexicans would do it. The United States in going to war with Mexico was justified. Many of those have died trying to receive the land of Texas. (Doc A) America should have more land because of our growing population, meanwhile, Mexico doesn’t even half nearly as the occupants that the U.S. has. It’s significant that the U.S. was justified or not in going to war with Mexico because one of them will have Texas. It’s important today because Texas enlarged one-third of the United States nation. Plus, if Mexican had won â€Å"The Mexican War†, the United States would’ve been less powerful than it is today. {http://voices.yahoo.com/the-significance-mexican-american-war-285493.html}