Blood Promise Chapter Fourteen

The experience with Denis left me considerably more confounded than previously. It was a stunning outline of Mark's notice, a sign of what I also may become on the off chance that I wasn't cautious. I wasn't generally equivalent to Denis, right? I wasn't erratically looking for risk. I was looking for danger†¦ well, which is as it should be. I needed to satisfy the guarantee I'd made to discover Dimitri. Possibly it was self-destructive and I was just misleading myself into intuition it was honorable. Viktoria left me little chance to ruminate. Later that night, as the family was settling down in the front room after an abundant excess food, she garrulously asked Olena, â€Å"Can I head toward Marina's? She's hosting a gathering before we return to school.† Amazing. It looked like Abe and the Alchemists weren't the main ones keeping privileged insights around here. I looked among Olena and Viktoria's countenances, inquisitive with respect to how this would play out. Olena and Yeva were both sewing, however Yeva didn't turn upward. Viktoria had spoken in English. Olena's face turned keen. â€Å"You need to leave early tomorrow to return to school.† â€Å"I know. Be that as it may, I can rest on the transport. Every other person will be there tonight.† â€Å"? ®Everyone else' is certainly not a persuading argument,† jeered Olena. â€Å"They'll all be drained tomorrow too,† answered Viktoria, smiling. â€Å"You'll miss your last night with Rose.† â€Å"I'll spend time with her after I get back.† â€Å"Great. What's more, remain up even later.† â€Å"Not that late. I'll be back by two.† â€Å"Absolutely not. You'll be back by midnight.† Olena come back to her weaving. In any case, that had been consent in the event that I'd at any point heard it. Viktoria took a gander at the clock. It was just about eight thirty. Her face disclosed to me she was distraught about the time limit, however she evidently chose to take what she could get. Karolina gave us an odd look as we left the room however stayed quiet. Sonya and Paul, immersed in TV, scarcely saw our flight. I needed to discover what was happening. â€Å"Okay,† I said once we were going upstairs, â€Å"what gives? I figured you weren't going to Marina's.† Viktoria smiled and allured me into her room. I'd as of late took in her room used to be Dimitri's, and each time I was in here, I needed to fight the temptation to go cover myself in the bed, despite the fact that I realized the sheets had been washed on many occasions since those days. By one way or another, I could envision them possessing a scent like Dimitri and feeling warm just as we were both lying there together. â€Å"I'm not.† Viktoria started rifling through her storeroom and pulled out a short, sleeveless red dress with ribbon around the lashes. The texture was stretchy - the benevolent that appeared as though it'd show everything. I was stunned when she started putting it on. It was really trashy. â€Å"Is this a joke?† Probably not. Viktoria removed her shirt and pants and pulled the dress on. She experienced no difficulty with it, yet it was just as tenacious as it had showed up. She wasn't as rounded out as I was on top, however in a dress that way, it didn't make a difference. â€Å"Okay,† I stated, getting on finally. â€Å"What's his name?† â€Å"Rolan,† she said. â€Å"Oh, Rose. He's astonishing. Also, this is the latest night I'll get the chance to see him before school.† I didn't realize whether to feel glad for her or tragic for Nikolai. This Rolan fellow probably been the explanation she was unable to care about Nikolai. She was absolutely enamored with another person. In any case, that dress†¦ â€Å"You should truly like him,† I watched dryly. Her eyes broadened. â€Å"Do you need to meet him?† â€Å"Er, well, I would prefer not to meddle with your date†¦Ã¢â‚¬  â€Å"You won't. Simply make a trip and state hello, okay?† It felt quite meddling, yet at the equivalent time†¦ well, I was somewhat inquisitive about a person who could get her to go out in that sort of outfit, especially when she began applying extremely substantial cosmetics: extra-dull eyeliner and brilliant red lipstick. So I consented to meet Rolan, and we went out as discreetly as could reasonably be expected. In spite of wearing a coat over her dress, Viktoria still would not like to run into her mom. We headed midtown, following a couple of exciting bends in the road until we wound up behind what resembled a common distribution center in a surrendered piece of town. Everything was tranquil, however a tall, extreme looking dhampir remained by an entryway driving into the structure, his arms crossed before him. Viktoria carried us to an end close by, saying we needed to hold up there. A moment later, a gathering of Moroi men of blended ages meandered up, visiting and snickering. The dhampir gave them a quick overview and afterward opened the entryway for them. Light and music spilled out until the entryway shut-and all went quiet once more. â€Å"So this is Baia's mystery dhampir world,† I mumbled. She didn't hear me on the grounds that out of nowhere, her face lit up. â€Å"There he is!† She highlighted two drawing closer folks. Both were Moroi. All things considered, who knew? Viktoria's mystery beau wasn't a dhampir. I speculated that wasn't excessively stunning, truly, however the manner in which she'd dressed today around evening time despite everything disturbed me. She gave him a wild embrace and presented us. His companion was named Sergey, and he grinned considerately before hustling inside where he was evidently meeting a young lady as well. I needed to give Viktoria credit: Rolan was hot. His hair was dim coppery, delicate and wavy. The green of his eyes helped me-agonizingly to remember Adrian's. Furthermore, when he grinned at Viktoria, it was stunning. The expression all over was actually similar to Nikolai's at whatever point he was around her. Rolan took a hold of Viktoria's hands and carried them to his lips, kissing every one. Those green, green eyes looked at hers, and he mumbled something I was unable to hear. She become flushed and answered in Russian. I didn't require any interpretation to realize the substance was provocative and coy. As yet grinning, he looked over at me, and in spite of the fact that she'd presented us, it resembled he was seeing me just because and was intrigued. â€Å"You're new here, aren't you?† he inquired. Viktoria folded her arms over him and laid her head on his chest. â€Å"Rose is visiting. She's a companion of the family.† â€Å"Ah,† he said. â€Å"Now I caught wind of you. I had no clue such a savage Strigoi executioner would be so beautiful.† â€Å"It's a piece of the activity description,† I said dryly. â€Å"Will you be coming back to class with Viktoria?† he inquired. â€Å"No. I'll be remaining here a little longer.† I despite everything did not understand, however, on the off chance that â€Å"a little longer† was one hour or one year. â€Å"Hmm,† he said astutely. He thought down at Viktoria and squeezed a kiss to her hair, running his fingers along her throat. His next words were to her. â€Å"I'm happy you had the option to come here before you left. I don't have the foggiest idea how I'll get by with you so far away.† She channeled. â€Å"There was no chance I could leave without seeing you one more time†¦Ã¢â‚¬  She trailed off, too defeat with feeling, and as he inclined down, hand still on her throat, I thought for a horrendous second that they were going to begin making out without further ado. Luckily, the presence of a drawing nearer dhampir young lady intruded on them. Viktoria parted from Rolan and grasped the other young lady. They obviously hadn't seen each other in some time and visited quickly in Russian, overlooking Rolan and me. Liberated from her for a second, he inclined toward me. â€Å"Once Viktoria has come back to class, you'll be in solitude here. Possibly I could show you around then?† â€Å"Thanks, however I've just observed everything.† He kept that large grin on. â€Å"Of course. All things considered, at that point, maybe we could just social gathering and†¦ talk?† I could barely handle it. This person had his hands all over Viktoria thirty seconds prior and was presently attempting to score plans with me the moment she left town. I was appalled and needed to control myself from accomplishing something dumb. â€Å"Sorry, yet I don't think I'll be around long enough.† I got the feeling that ladies didn't deny him regularly. He glared and began to dissent, however Viktoria returned and folded herself over him once more. He read me for a few increasingly astounded seconds and afterward moved his regard for her, grinning and turning on the appeal. She gobbled everything up, and keeping in mind that the two attempted to remember me for their discussion, it was clear they were completely invested in one another. Rolan may be keen on me, yet for the present, she was a simpler objective and one that wouldn't be accessible any longer. I felt that sicken annoy up in me once more. The more we stood apart there, the more I understood what was happening. All the individuals going inside were Moroi folks or dhampir young ladies. What's more, the young ladies were totally dressed like Viktoria. This was a blood prostitute cave. Out of nowhere, Baia's mystery dhampir world held no intrigue. I despised it. I didn't need anything more than to leave. No, pause. I didn't need anything more than to leave and drag Viktoria away, in any event, kicking and shouting. Rolan was unpleasant, no inquiry, and I didn't need her anyplace close to him. However it before long turned out to be clear they weren't going to hang out in the back street throughout the night. They needed to head inside and do God just realized what. â€Å"Viktoria,† I stated, attempting to be sensible, â€Å"are you sure you would prefer not to returned home and hang out? That is to say, I won't get the opportunity to see you tomorrow.† She delayed, at that point shook her head. â€Å"I won't get the opportunity to see Rolan either. In any case, I guarantee I'll come consider you to be soon as I return home later. We'll remain up throughout the night. Mother won't care.† I didn't have a clue what different fights to make. Rolan's eagerness, since I'd denied him, was beginning to appear. He needed to head inside. I considered what was there†¦ a move floor? Rooms? I most likely could have gone with them to see with my own eyes, in spite of being underdressed-or, well, embellished the extent that measures of dress went. However I was unable to force myself to do it. For my entire life, I'd been instructed about blood prostitutes and why their li

Analysis of The Bet by Anton Chekhov free essay sample

The Bet is a short story that investigates an ethical topic in regards to the estimation of human life. Notwithstanding, the story is developed with a significant amusing turn that takes the peruser back to the first setting of the wager (if the legal counselor could persevere through isolation for a long time), and presents an unforeseen outcome. One can at last observe that Anton Chekhov presents the perusers with two unique ways in the story. One of them is the broker, who won't face his own ethical quality and the other is the legal counselor (detainee) who really faces his own profound quality, yet falls into despair since he is so disengaged from the outside world, significantly subsequent to picking up so much information. These two characters may flourish with change, however the two of them adjust their own human qualities in incredible ways.The investor, a ruined and spoiled man, is apprehensive and gets himself diverted by fervor at the time he makes a wager with the legal counselor. We will compose a custom paper test on Examination of The Bet by Anton Chekhov or on the other hand any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page This is indicated when he says, Fifteen! DoneGentlemen, I stake two millions. Chekhov shows the peruser that this not the imprudence of youth since he portrays it as edginess, which he was unable to get over even in propelling years. Later in the story, Chekhov paints the picture of a fainthearted man who comes up short on the mental fortitude to suffer reality. One day under the watchful eye of the legal advisor is to be allowed his opportunity, the financier gets bothered and on edge, The main getaway from liquidation and disgraceis that the man should pass on. Now, the peruser can follow the investors way from bombastically making a silly wager to being the one to surrender all that he had marked, and reason that his self-values have arrived at their unequaled low.On the other hand, the legal advisor, a more seasoned and more astute man, shows his dynamic qualities as he changes drastically over the span of the multi year wager. The legal advisors character totally changes from being a haughty, youngster, in to a weak, pessimistic, yet progressively clever man.

Whats Worse An Overdraft Fee or A Payday Loan

Whats Worse An Overdraft Fee or A Payday Loan Whats Worse: An Overdraft Fee or A Payday Loan?Youd think that a payday loan would be much more treacherous than a service offered by your bank, right? The answer may surprise you.Maybe your car broke down and you need to pay for a tow, or that loan payment went through before you could pick up groceries for the week. Whatever the issue, youre short on cash.  So what  do you do when you need to buy something now, and the money in your bank account just isnt enough?Should you take out a payday loan?If youre a regular reader of this blog, youll know all about the dangers of using a payday loan in a situation like this.  Having bad credit often means more mainstream credit avenues, like credit cards, are unattainable, and as a  result, many Americans with poor or no credit must turn to predatory storefront lenders offering fast cash with astoundingly high interest rates.If you take  out a payday loan in a pinch, then find yourself unable to pay it back on time, youre more than likely he aded for an expensive and vicious cycle of debt, which could take monthsâ€"or even yearsâ€"to get out of.Knowing all of that, its probably best to look for other optionsâ€"just make sure those other options arent even worse than a predatory payday loan.Case in point: the dreaded overdraft fee.  At its core, an overdraft fee is like a cash advance from your bank. If you use your debit card to buy a $3 candy bar, but you only have $1.50 in your checking account, your bank will lend you the extra $1.50 to make sure the purchase goes through.  Isnt that nice of them?Exceptâ€"oh waitâ€"theyll also charge you dearly for that $1.50 loan, typically an average of $35 per overdraft.As we reported on Inside Subprime a few months ago, a study from the Consumer Financial Protection Bureau (CFPB) recently found that people who make more than 10 overdrafts on their checking accounts every month are more likely to have subprime credit scores.And that makes sense when you calculate just how much ove rdrafting costs. Make one $0.80 overdraft?  Congrats! Your new  account  balance is -$35.80. Make another one for $1? Now youll need to deposit more than $71.80 in order to get your account back in the black.That CFPB study also found that the majority of debit card overdraft fees were incurred on transactions of $24 and less, most of which are repaid within three days.Put in lending terms, if a consumer borrowed $24 for three days and paid the median overdraft fee of $34, such a loan would carry a 17,000 percent annual percentage rate (APR), they wrote in their report.So whats the verdict?While the average payday loan might offer terms as high as 300 percent APR, that seems almost tame when compared to the insane rates you’ll pay for overdrafting. Keep in mind, banks make millions of dollars off this every year.To add insult to injury, banks often trick customers into signing up for this “service”   by calling it “overdraft protection,” which seems like it should mean “ protection FROM overdraft,” right? Unfortunately, opting in to overdraft protection actually means you’re allowing the bank to lend you money at these crazy-high interest rates.“Those who have opted in typically incur 22 overdrafts per year, compared to 18 for those not opted inâ€"not a very large gap,” said former CFPB director Richard Corday in a press call last summer.  â€œBut the difference in costs can be huge: frequent overdrafters who have opted in are typically charged 18 fees a year, compared to only 5 for those not opted in. With a fee of $34 per event, this amounts to almost $450 more in overdraft fees each year.”In short, while a payday loan is always a bad idea, racking up overdraft fees might be even worse.Lucky for you, there are better options. When an emergency expense hits you, it can feel like the world is caving in around you. And that’s exactly what predatory lenders who offer no credit check loans are counting on. They want you to think that borrowi ng from them is your only option.But here’s the thing: you don’t have to settle for a shady storefront lender in your time of need. In fact, there are ways you can get a bad credit loan from a responsible lender quickly, and without even leaving your couch. There are reputable online lenders offering  installment loans with longer terms with reasonable interest rates that won’t leave you digging for change in your couch cushions.And remember, when evaluating potential lenders, always check their Google reviews and BBB ratings. Be on the lookout for predators and instead work only with reputable companies who report your on-time payments to the credit bureaus. That can help boost your score and move you out of the world of bad credit loans and into more traditional lending products.To learn more about living with bad credit, check out these related posts and articles from OppLoans:If You Have Bad Credit, Should You Buy or Lease a Car?How to Get an Apartment With Bad CreditShoul d Bad Credit be a Dating Dealbreaker?Whats been your experience with overdraft fees? We want to hear from you!  You can  email us  or you can find us on  Facebook  and  Twitter.

Employee Appraisal Is The Measure The Job Performance

The purpose of the employee job appraisal is the measure the job performance. It is the process that management uses to determine how well an employee performs their job and communicated back to the employee. Employee appraisals provide companies with the metrics regarding the quality of work of each employee. It can also let you impartially compare several employees in areas where improvement is needed. The significance of an employee appraisal is that it is helpful in recognizing achievements and where development is needed. Also, it can be in helpful in motivating an employee to contribute more to their everyday job. There are several types of employee appraisals that can be used at any company. How can you determine which is the best method for job appraisals? Graphic Rating Scale Graphic Rating Scale is the most common and easiest way to evaluate an employee. This requires the employee to be graded on a scale of low to high (lower numbers being a poor performer and higher being an excellent performer) against their peers in several areas that have been pre-determined by the department and/or the Human Recourses department. The categories that a usually measured are the quality of work, teamwork, sense of responsibility, and ethics. (Chand A. s., n.d.) There is usually a minimum grade that must be achieved to determine if the employee poor, average, good, or excellent in each category. Some of the advantages in using this method is that it is easy to user friendly andShow MoreRelatedPerformance Evaluation of Nestle1499 Words   |  6 Pagesmeaning and concept of the 360 degree performance appraisal process. 2. To communicate or inform the participants about the weaknesses of the conventional system and how 360 degree system overcome these weak areas. 3. 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Some goals of the performance appraisals are to provide staffRead MorePerformance Appraisals : Performance Appraisal865 Words   |  4 PagesPerformance Appraisals Performance appraisals are used to rate several things in organizations in regards to employees and their performance. There are several types of performance appraisals that can be given. The textbook mentions three different types of data that performance appraisals collect. The types of data include trait data, behavioral data, and outcome data. Three types of performance appraisals that will be discussed further are the unstructured method, 360-degree feedback, and theRead MorePerformance Eval765 Words   |  4 Pagespaper describing how effective performance appraisals can increase employee performance. This paper should include sections on the strategic advantages of performance appraisals, Potential forms of bias within the appraisal system, As well as how performance appraisals can contribute to the achievement of strategic objectives. â€Å"How effective performance appraisals can increase employee performance† â€Å"Performance appraisals can enhance employee performance as well as advance the mission

The Philippine Economy - 1677 Words

The Economy of the Philippines is the 43rd largest in the world; according to 2011 World Bank statistics and it is also one of the emerging markets in the world; according to the CIA Fact book, the estimated 2011 GDP (purchasing power parity) was 391.1 billion. Goldman Sachs estimates that by the year 2050, it will be the 14th largest economy in the world; Goldman Sachs also included the Philippines in its list of the Next Eleven economies. HSBC projects the Philippine economy to become the 16th largest economy in the world, 5th largest economy in Asia and the largest economy in the South East Asian region by 2050. Echoing softly across the 7,100 islands that form the Philippines archipelago, the lilting strains of the†¦show more content†¦Supplying the U.S. with mainly agricultural and forest products, the Philippines was forced to import most manufactured items from the U.S. Industrial growth virtually grounded to a halt during this period. Post-independence, the Philippines economy swirled through a dizzying cycle of boom and bust. During the 1950s, the country tried to become an industrialized nation with the policy of import substitution, where domestic goods are substituted for imports. However, these protectionist measures had a negative effect in the long term leading to inefficiencies and misallocation of resources. For that period during the 1970s, however, economic growth spurted. The Philippines is rich in human and natural resources, it seemed then that the Philippines was destined to become one of Asia’s real superpowers. However, the overwhelming power of corruption tainted its leaders, and the Philippines struggled under Marcos’ long rule. By 1981, the nation was heavily in debt, the country was facing problems making payments on its international loans, and poverty was endemic as economic and democratic institutions collapsed. 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The Importance of Logistics in Providing Free Essays

Logistics involves controlling and managing the movement of goods and services, information and products from the point where they are produced up to the market place.   In other words, it deals with the information and physical flows of the raw materials to the final distribution of finished products.   Logistics also involves the management of information and storage of materials, parts of the finished goods in the chains of supply, through procurement stages, work-in-progress to the final distribution. We will write a custom essay sample on The Importance of Logistics in Providing or any similar topic only for you Order Now According to cooper (1994), the goal of logistics is to maximize future and current profitability in order to acquire customer satisfaction and also satisfying their orders through the cost effective analysis (Rushton, Oxley Croucher, 2000). Customer service and Logistics Majority of today’s companies consider customer service as a very crucial phenomenon in their businesses.   In the past customer service was mainly based on the needs of the customer without taking in consideration what real requirements or even the perceptions of these customers.   It is therefore necessary to comprehend the customer requirements and service will always differ not only between industries and companies but also between the market segments that a business might seem to have (Rushton, Oxley Croucher, 2000). Complexity of the provision of customer service is also another important requirement that needs to be noted and understood clearly.   This is because customer service links the processes of logistics and distribution and many influences relevant to customer service may evolve within these processes; such as the range from ease of ordering stock that is available to the reliability of delivery. It is also important to balance the cost of provision with the level of service provided.   High costs of providing customer service that is even greater than what a customer actually requires has resulted in the downfall of many service offerings in companies. Therefore, the key to attaining quality and successful customer service policy is through the development of appropriate policies and objectives which involves liaison with these customers.   It is also important to monitor, control and measure all the set up procedures (Rushton, Oxley Croucher, 2000). The components of the logistics customer service may be identified as a transaction –related elements with emphasis being placed on specific service that is provided for instance on time delivery.   It may also be viewed as functional attributes related to the entire aspects consisting of the order fulfillment such as taking of orders. In order to reflect the timing and nature of particular service requirements transaction elements are usually put into three categories: Pre-transaction elements, transaction elements and post-transaction elements. Pre-transaction elements consist of customer service factors brought about as a result of the actual transaction that takes place. They involve: accessibility of order personnel, method of ordering, system flexibility, written customer service policy single order contact point, transaction elements organizational structure and order size constraints. Transaction elements on the other hand are the elements that are related to those other elements mostly concerned with logistics and distribution.   These elements include: delivery of complete order, delivery time, order preparation, delivery reliability, order cycle time, availability of inventory, condition of goods, order status information and delivery alternatives. The post-transaction elements consist of those elements that arise after the process of delivery has been fulfilled.   These elements include: call-out time, returns policy, availability of spares, product tracing, involving procedures, customer complaints and procedures, claims procedures and involving accuracy. Another classification of customer service elements is that one of multifunctional dimensions.   This classification has the objective of assessing the various components of customer service available across a range of the whole functions of the company so as to strive to gain a seamless service provision.   For instance, time is made up of a single requirement which covers the whole range of span from the placement of order to the delivery of the order – the order cycle. This approach has the impact of enabling the delivery of some very relevant measures of logistics.   The multifunctional dimensions include: dependability which means the guaranteed accurate and fixed delivery time, flexibility which is the logistics customer services ability to identify and respond to the changing needs of customers’ time that is usually order cycle time and communication which helps in the easy of order taking processes (Rushton, Oxley Croucher, 2000). There elements of customer service differ and their significance will also vary according to the company, concerned market and the product.   Therefore, it is important that a customer service policy exists which will help in the undertaking of the various segments of the market that exists. The customer service policy also involve the awareness of the needs of customers or those of the segmentation; identification of clearly defined quantifiable standards available for customer service, understanding any trade – off that may exist between the levels of customer service and that of the costs, measuring the service that is provided and lastly liaison with customers so as to enhance an appreciated and understanding of the provided service (Rushton, Oxley Croucher, 2000). How logistics customer service affect a company’s sales and customer loyalty Customer service involves ways in which an organization deals with its customers and it is mostly seen in sales and after-sale service.   Customer service in logistics should also include all the processes that are involved in the value chain.   To acquire customer focus, there is need to obtain a good customer service.   Poor customer relations on the other hand are as a result of the availability of poor customer service (Peck Christopher, 2003). Increasing levels of competitive pressure and difficulty with the aim of maintaining and increasing profitability is what most of today’s companies face.   The management of these companies are being faced with the challenges of innovating and seeking strategies that could help in the advancement of the competitive advantage and profitability of their awareness of the significance of logistics in their organizations hence the need for a specialist. Logistics customer service plays a very crucial role in the overall outcome of a company’s sales and customer loyalty.   The outcome could be negative or positive depending on the quality of the customer service that is being provided by an organization.   Poor customer service in logistics could result in poor customer loyal.   The poor services include high costs, poor delivery time, and poor goods that the company could be offering, lack of enough inventory among other things.   This not only affects customer relations and loyalty but also the sales of the company (Peck Christopher, 2003). The earlier on discussed elements of logistics customer service play a very crucial role to the buyers of the products in the company.   Lack of adherence to these elements by an organization often leads to the fall in the overall company’s sales and customer loyalty.   Profitability of the firm depends on how a company handles carriers out these elements. An organization is bound to gain loyalty from its customers when it strives to strengthen the relationship between them as this will enhance the company’s sales hence profitability is increased.   This relationship involves good communication and honesty from the logistics customer care service loyalty can only be enhanced through good customer service provision.   Customer loyalty is bound to deteriorate if they are offered with poor services or the company’s sales are such that they are too high as compared to their expectations of the goods and services that a company provides (Peck Christopher, 2003). Customer service plays a vital role in logistics hence its major concern.   The level and quality of logistic customer service provided will directly impact on the company’s cost and implication, its profitability and the market share.   Poor logistic customer service will result in the company’s lose of customer hence losing their loyalty as well.   The end result therefore means that the company will have to incur high costs in trying to shape its image and also in the recruitment of other personnel. The company has also got to strive in order to increase its market share.   On the other hand effective logistic customer care will result in the improved market share, profitability and low cost incurred by an organization (Peck Christopher, 2003). Customer service in logistics and be viewed as an activity which means what a company actually provides for its customer service department that mostly handles special orders, billing, complaints among other things.   Similarly the provision of customer service can also be viewed as a measure of a company’s performance.   For instance if a company can deliver completed orders at least 24 hours of the receipt and 95% on time, this means that this company provides good customer service. It is therefore, important that the logistics customer service provides quality service in the manner in which they handle customer’s complaints, handling their orders and the speed of delivery.   This will have a positive impact on the company’s sale and customer loyalty (Gourdin, 2006). In addition, if the logistics customer service system is managed in a way that it can provide the customers the level and standard of services that they require, this will   result into customer satisfaction hence accompany is able to reap maximum benefits and at the same time retain the loyalty of its customers. Another factor that determines how logistic customer service impacts on company’s sales and customer loyalty is honesty.   Honesty means that an organization should be able to fulfill its promises to its customers.   If a company pledges more than what it can guarantee, it means that the customers will get dissatisfied.   This as a result, will lead to the fall of the number of customers that a company has hence, losing the customer’s loyalty and this eventually leads to a fall in the company’s sales.   It is therefore important that manager do not overstate the services they intend to offer their customers (Gourdin, 2006) To conclude, in today’s market, competition is stiff and customers are more demanding with regards to goods and services that are offered by companies.   The expectations concerning service provisions and this therefore calls for the understanding of what is valued by the customers and also a company needs to focus on the processes so that this value is delivery consistently. References Gourdin, K., (2006) Glogal Logistics Management: A Competitive Advantage for the 21st Century. Blackwell Publishing, ISBN 1405127139. Peak, H. Christopher, M. (2003) Marketing Logistics. Elsevier. ISBN 0750652241. Rushton, A., Oxley, J., Croucher, P., (2000).   The Handbook of Logistics and Distribution Manage.   Kogan Page. ISBN 0749433655. How to cite The Importance of Logistics in Providing, Essay examples

Virgin Blue Airline Company

Competition within the airline industry has become a major factor that calls for the enhancement of better marketing management practices, higher customer value in service delivery and increased levels of productivity for profitability.Advertising We will write a custom essay sample on Virgin Blue Airline Company specifically for you for only $16.05 $11/page Learn More According to Leeflang, (2011, p. 80), the fast changing systems of consumerism that dictate the need for greater value in service provision has driven businesses in the airline industry to build a culture of providing superior services. It is against this consideration that this paper explores the marketing analysis of Virgin Blue airline as a major competitor in the Australian airline industry and its marketing as well as provision of catering services. A brief background of the airline company Virgin blue airline was established in the year 2000 from the Virgin Express airline to offer l ow cost flights between the major cities in Australia (Lucio Giuliano 2010, p. 139). The company is based in Brisbane and is the Australia’s second largest airline by fleet. Analysts cite its establishment and immediate success to be anchored in its marketing and provision of quality services. Due to effective management of marketing practices and provision of station quality management and catering services, Virgin Blue airline has assimilated vast growth to become the current global player in the airline industry. According to Johnson, Whittington and Scholes (2011, p. 100), Virgin Airline’s strategic goals are derivatives of the operations of Southwest airline of the United States which had seen tremendous growth following its enhancement of marketing activities. The goal of marketing its flight services like catering has perhaps been the major cause of its recent growth and ability to counter intensive competition in the Australian airline market (Lucio and Giulia no 2010, p. 139).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The practice carried out by Virgin Blue Airlines reflects what is posited by Johnson, Whittington and Scholes (2011, p. 100) that the ability of a business’ marketing strategy to succeed in generating the highest possible returns should always be anchored on the drive to generate the highest possible customer value. Nature of the selected service Virgin airlines runs airline and ground handing catering services in all its destinations. Its subsidiary services include Virgin Food Indistries, Country Foods Ltd, Aerolog Express, Virgin Catering services and virgin Airport Services in nearly 36 airports. The flight catering department of Virgin Blue offers support and catering services to its customers for all its airlines flying in and out of Australia. It has two catering facilities which are technologically advanced and through which it produces everyday over 120,000 meals (Lucio Giuliano 2010, p. 139). The airline catering service has been able to garner considerable praise, a factor that many analysts credit to its management practice that recruits chefs having bespoke experiences (Parker Russell 2004, p.60). This has enabled it to market itself as the culinary traditions with which its meals are prepared and served do not merely meet the palate demands and tastes of its customers but also compatible with the cultures of their destinations. Macro-environmental analysis In the airline industry, factors such as quality and success in the provision of products or services are always determined indirectly or directly by marketing management practices. According to Hunt and Davis (2008, p. 19), the latter are controlled by both macro and micro-environmental factors. It is imperative to highlight that in Virgin Airlines, the management of its marketing practice involves controlling, coordinating, di recting, organizing and planning of all processes.Advertising We will write a custom essay sample on Virgin Blue Airline Company specifically for you for only $16.05 $11/page Learn More The marketing of its catering services has been very important in providing it with ample and diverse benefits which are vital for business success (Raisinghani Meade 2005, p.115). The environment surrounding the marketing operations of Virgin Airlines is composed of aspects that affect its marketing strategy which are conducted within and outside the company (Parker Russell 2004, p.60). In its marketing operations, the environment has played a vital aspect of changing, generating threats as well as massive opportunities. Virgin Airline’s macro environment is made up of legal, environment, technological, social, economic and political factors. It is worth mentioning that social and legal factors do not significantly impact on its marketing of products as the com pany has a well set up ethical standards and serves a well defined group of customers. Political environment It has been observed that local governments often face tough fiscal times largely attributed to economic downturns, a consideration that compels them to tighten their financial spending. Helfat and Peteraf (2003, p. 1005) point out that this leads to the slowing down of an economy. Besides, the practice has the potential of driving down consumer demand and impacting on the provision of products and services to consumers. This has been the case with Virgin Airline which has had to survive tough political environments due to difficult economic times including the recent recession which has seen it adjust and re-strategize its catering and marketing services. Economic environment Australia has suffered the consequences of unstable equilibriums (Parker Russell 2004, p.60). A shift that has been experienced in the recent past from short run to long run equilibrium has been linked to economic forces determined by slight deviations on price equilibrium.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Keynesian theory indicates that a price decline is induced by excess supply of services, output supply, product or demand. This causes the equilibrium to shift from a market situation especially when the quantity demanded is not equal quantity supplied. Since equilibrium indicates a state of balance, Kroes and Ghosh (2010, p. 140) indicate that lowering of prices of services in an airline industry or any other industry in the global market arena will create a new equilibrium due to the disruption of the existing balance. The success of the marketing practices of Virgin Airlines has been based on low price services not because the quality of catering services are low, but due to the fact that it seeks to adjust to the existing economic environment. Technological environment The ability of any company to articulate management that seeks to incorporate high customer value and effective staff satisfaction is critical in realization of high profitability and sustainability. In order to a chieve this objective, organizations have increasingly turned to information technology management that creates faster and more articulate mechanisms of facilitating the needed interlink between clients and the companies’ managements. The latter has been the case with Virgin Airlines. Micro environmental analysis Understanding the micro-environment of a business calls for developing knowledge on factors such as market selection, consumer characteristics and nature of products and services being offered. Public policy makers and marketers in Virgin Airlines have encountered diverse challenges coming from its micro environment some of which include threat to entry, rivalry between competitors, consumer behaviour and bargaining power. Threat of substitute services One of the major micro-environmental challenges the organization faces in marketing its catering services is the threat of substitutes. Garcia-Morales, Llorens-Montes and Verdu-Jover (2007, p. 550) indicate that in a m arketplace, there are many similar catering services being offered by airline companies. As such, consumers of these products and services are bound to switch or turn to brands that offer similar services. In its marketing practice, Virgin airlines understand that it is not a sole provider of catering services. Even though this has impacted on the sale of its services, it has resorted to production of diverse catering services that meet the needs of consumers at a relatively low cost. This is aimed at attracting consumers who tend to go for substitute services that sell at a cheaper cost. Competition Competition in the airline industry in Australia has been ubiquitous with airlines such as Jetstar, Qantas and Ansett offering stiff competition in provision of services (Parker Russell 2004, p.60). The marketing and sale of similar catering services by the different competitors create rivalry and competition. This has been vital to the Virgin Airlines since it has been able to use it to examine opportunities, weaknesses, strengths and threats, and to generate the best mechanisms in offering unique services. SWOT Analysis Strengths and weaknesses Since its introduction to the Australian airline market, Virgin Airlines has continuously grown to become the second largest airline in Australia domestic market based on its marketing and service provision. The marketing practice accompanied by quality catering services has elevated its brand causing it to be ranked among the largest airlines in the country and to gather necessary customer confidence in both its local and international flights (Parker Russell 2004, p.60). During its establishment, the company sought to provide its customers with high quality services necessary for capturing the ready market locally and internationally (Brett 2005, p. 77). However, it has not been able to fully attain this due to the tough global economic times. Its bid to market its services and reduce the cost of the same has been see n to affect the perceptions consumers have on quality. Opportunities and threats The main opportunity in the company has been depicted from the availability of the ready internal market for its services in Australia. From its establishment, the company enjoyed a ripe market that emerged from the failure of other airlines such as the Onsett airline (Raisinghan Meade 2005, p. 119). It is also worth noting that besides Virgin blue being very dominant in the Australian market; there is a great opportunity to generate better status from its service provision to enhance further growth and development. Arguably, the management presents the company with the best opportunity to assess the market and therefore generate the correct measures and counter measures to address competition. However, its marketing opportunities can be affected by several environmental factors some of which include legal factors, social factors, competition, political factors, and threats of new entrants into the mar ket, substitutes, economic factors and technology. Conclusions From the above discussion, this paper concludes by reiterating that effective articulation of marketing mix in organizations forms the best platform for understanding the market, designing services based on customer’s needs, and exploring newer market niches. Careful application of marketing mix, product, price, promotion and place enabled greater cooperation and response by a company to consumer needs. References Brett, A 2005, ‘Marketing communications: theory and applications’, Australasian Marketing Journal, vol.13 no. 2, pp.77-80. Garcia-Morales, V.J, Llorens-Montes, FJ Verdu-Jover, AJ 2007, ‘Influence of personal mastery on organizational performance through organizational learning and innovation in large firms and SMEs,’ Technovation. Vol.27 no. 9, pp. 547-568. Helfat, C.E. Peteraf, MA 2003, ‘The dynamic resource-based View: capability lifecycles,’ Strategic Manageme nt Journal. Vol. 24 no. 10, pp. 997-1010. Hunt, S.D. Davis, DF 2008, ‘Grounding supply chain management in resource-advantage theory,’ Journal of Supply Chain Management vol. 44 no 1, pp. 10-21. Johnson, G., Whittington, R. Scholes, K 2011, Exploring Strategy: Text Cases (9th ed.) Prentice Hall, Sydney. Kroes, J.R. Ghosh, S 2010, ‘Outsourcing congruence with competitive priorities: impact on supply chain and firm performance,’ Journal of Operations Management, vol. 28 no 2, pp.124-143. Leeflang, P 2011, ‘Paving the way for â€Å"distinguished marketing’, International Journal of Research in Marketing, vol. 28 no 2. pp. 76-88. Lucio, L Giuliano, N 2010, ‘Marketing strategy and marketing performance measurement system: Exploring the relationship,’ European Management Journal, vol. 28 no. 2, pp. 139-152. Parker, D.W. Russell, KA 2004, ‘Outsourcing and inter/Intra supply chain dynamics: strategic management issues,’ Journal of Supply Chain Management, vol. 40 no. 4, pp. 56-68. Raisinghani, M.S Meade, LL 2005, ‘Strategic decisions in supply-chain intelligence using knowledge management: an analytic-network-process framework,’ Journal of Supply Chain Management vol.10 no. 2, pp.114-121. This essay on Virgin Blue Airline Company was written and submitted by user Mia C. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.